Serialization Reality Check: Where are all the numbers?
The failure of serialization-based technologies to drive brand protection, customer loyalty, and consumer engagement in the CPG sector
Fill out the form to the right to gain an understanding of why the promise of mass serialization has not been fulfilled in the global consumer products sector and what is needed to implement a solution that is secure, protects products, and is enabled for consumer engagement.
This whitepaper answers questions such as:
- What are the primary factors cited by consumer goods companies for slow acceptance of serialization for brand protection and anti-counterfeiting?
- Are there other technology solutions that can be used for item level authentication and enabled for consumer engagement?